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Shuter Babbuza Dreamfactory- Taiwanesian cultural museum & world austronesian center

In terms of cost and performance, Optoma provides a compelling solution for hardware selection in exhibitions. With a wide lineup of projector products available, users can select the most suitable projector based on various venue requirements and budget constraints.
Case Study
Industry
Tourist factory
Region
Taiwan, Nantou Taiwan, Nantou
Solution
22 units ZU606TST high-brightness laser short-throw projectors / 4 units ZH406ST lightweight high-brightness laser short-throw projectors
Product Used
Client
Corporate Name
Shude Banshan Dream Factory
Corporate Introduction
The Shuter Babbuza Dreamfactory stands as one of the world's largest tourism factories, created with an investment of NT$3 billion by Shuter Enterprise. It is Taiwan's largest storage brand and R&D design manufacturing enterprise with a 54-year history. The factory serves as a platform for celebrating indigenous culture and narrating the rich heritage of Taiwan's Plains Indigenous peoples.
Installer
Corporate Name
Future-Action
Corporate Introduction
Future-Action Interactive Art team was formed in 2012, and the company was officially established in January 2017, marking a new era of interdisciplinary expertise in new media integration. By adeptly blending exhibition spatial design, computer programming, visual arts, interactive lighting, stage performances, music, and sound effects, the team crafts constantly evolving organic expressions.
Challenge

The design concept for the The Cultural Museum of Taiwanesian involves creating an "immersive storytelling experience" in each area of the museum. With a total of 19 zones, the overarching objective is to utilize interactive media installations to enable visitors to fully engage with and experience each story from the moment they enter until they leave, narrating the rich Austronesian culture of Taiwan through digital innovation.

The indoor open area of Shuter Babbuza Dreamfactory encompasses an area over 16,500sqm. During the installation of projectors, certain exhibition areas presented challenges with their high ceiling suspension points, exceeding 2-3 meters, and fixed architectural elements like air conditioning ducts. Determining the optimal projector suspension points and projection blending screen area required significant effort and time.

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Additionally, as a functioning tourism factory with active production lines, the Shuter Babbuza Dreamfactory experiences unavoidable micro-vibrations from machinery, further complicating the projector blending setup. After addressing these inherent environmental challenges, the built-in keystone correction and deformation correction features of the Optoma projectors effectively resolved issues with fine-tuning the blended projection images.

Solution

For this project, 22 Optoma ZU606TST High Brightness Short Throw Laser Projectors and 4 Optoma ZH406ST Compact High Brightness Short Throw Laser Projectors were used. The client selected these projectors for three main considerations:

  1. In specific zones with exhibition lighting, it's imperative for projector brightness to be elevated to ensure crisp image projection.
  2. Furthermore, in areas where projector placement is constrained by venue décor and projector suspension positions, the supported projection distance of the projector becomes paramount.
  3. Given the expansive size of the venue, signal cable lengths extend beyond 15 meters, mandating the choice of models compatible with HDBaseT to facilitate multiple signal cables exceeding this length within the exhibition hall.

Moreover, for prolonged exhibitions, additional consideration must be given to the projector's lifespan and reliability. Considering the complexities and constraints of various hardware and software limitations, the ZU606TST / ZH406ST models emerge as the optimal solutions for each zone within the The Cultural Museum of Taiwanesian. The Optoma projectors excelled and perfectly met the client's requirements in this project.

Achievement

Throughout the storytelling journey facilitated by the projections, visitors are greeted with vivid large-scale whale projections on the ground as they enter, accompanied by Austronesian music. This journey then leads them into the 24-meter giant curved screen beach theater, where the seamless visual effects evoke the sensation of being instantly transported to the beaches of the eastern coast of Taiwan.

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Next, we'll take you into a large-scale underwater world created with immersive somatosensory technology. Here, you can experience interactive shark feeding visuals and explore the beautiful and mysterious underwater world with cetaceans, making it one of the most captivating themes in the museum.

Following that, cutting edge projection technology is harnessed to create a projection mapping of a world map, allowing visitors to see simulations of ocean currents and learn about the origins of Taiwanesian culture. Next, through the integration of mixed reality (MR) interactive projection technology paired with motion tracking, you'll be immersed in understanding the life of the ancestors of Austronesian culture and their seafaring lifestyle from 5,000 years ago.

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It's worth noting that during the exhibition maintenance phase, the Optoma Management Suite (OMS) remote device management solution allows management personnel to monitor, diagnose, and control audio-visual displays through a single platform and location via LAN and wireless connections. OMS features various smart functions, including remote control, power scheduling, hardware diagnostics, and scheduling or diagnostics. In the event of issues with onsite projectors that require troubleshooting, users can also control the projectors through the cloud-based Optoma Management Suite Cloud (OMSC) via external networks, providing significant convenience in remote device management solutions.